Andrew Williamson (@willie42 on Twitter) writes a blog at Globalteacher, called “Split Three Ways”, which contains one of the most memorable posts I have read. The post, “Ultranet Down” had 24 lengthy comments, and 4 tweets, which I would consider to be effective writing. I think that the five effective characteristics that this post demonstrates are:
- Clear, simple and topical title.
- Written for a specific audience and purpose.
- Written with passion for and knowledge of the subject.
- Gives the audience an insight into the author’s character.
- Shows good research and a thoughtful approach.
I think that knowing your audience and what you want to achieve when posting will improve your writing. A successful post on a class blog, which gets lots of comments from students and parents, will be quite different from a successful professional development blog post. The reason that Andrew’s post drew such passionate responses, was because there were many Victorian educators thinking along similar lines and it was a topic that many teachers involved with technology were concerned about.
P.S. Andrew’s blog also has a great header image and avatar, clean and easy to read formatting and an interesting title. I always like to add an image to my posts, because I am a very visual learner and it helps me to remember the content at a glance. The image in this post is a creative commons licensed image from Flickr.